What is the Content Creator Apprenticeship?
A content creator (also referred to as a Creative Content Assistant) is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print. Working to the customer/client brief, they research, prepare and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and needs of the customer they are representing.
The content they create can be used as part of media, advertising and marketing campaigns. Content Creators collaborate with designers and developers, using authoring languages to create content for the World Wide Web, which may include video, images, text (or “copy”), web pages and social media content, so an enthusiasm for technology and creating great online experiences is a must.
What will they gain?
By completing this apprenticeship the apprentice will be able to produce engaging content, learn how to use SEO and analytics effectively and work towards a client’s brief. This standard will bring attractive and interactive content throughout your company and will be supported by online workshops throughout the apprenticeship. This apprenticeship is designed to generate creative and engaging content to grow your company throughout the industry.
What are the requirements?
- Must be 16 or over and working at least 30 hours per week including all training and study time.
- Must be in an occupation relevant to the apprenticeship and hold a contract of employment.
- Must be allowed to use 6 hours a week of their working time to complete off-the-job-training.