What is the Multi-Channel Marketer Apprenticeship?
Multi-channel marketers will sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive the business. The broad purpose of the occupation is to support customer focussed marketing activities that drive the demand for a product or service through awareness raising and generating results.
Multi-channel marketers will define, design, build and implement campaigns across a variety of platforms to drive customer engagement and retention. In addition, they will be responsible for parts of the campaign within their area of responsibility. As part of the Marketing team, they will contribute to the implementation of the Marketing strategy and plans and will have responsibility for elements of the overall marketing plan.
What will they gain?
The apprenticeship will develop learners ability to market your company to the next level and identify how to create an effective marketing campaign. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that
are essential to the Marketing function and activities of your company. Sending your employees on this apprenticeship will create a new dynamic of marketing and drive new customers towards your website.
What are the requirements?
- Must be 16 or over and working at least 30 hours per week including all training and study time.
- Must be in an occupation relevant to the apprenticeship and hold a contract of employment.
- Must be allowed to use 6 hours a week of their working time to complete off-the-job-training.